New adv campaign MET SS14

Saturday, March 1, 2014

MET has always made it a point to invest in direct communication: bold and up-to-the-minute.
One of the brand’s special assets is its focus on new technology and social networks. A MET app was launched in 2013. This app for Smartphone has met with great success thanks to the possibility for users to share its content.

“Make a selfie” is the claim for MET’s Spring/Summer 2014 campaign: a model in an elevator is immortalized as she takes a selfie with her mobile phone.

The image of a gesture that has become a full-fledged part of our daily lives is a lot like the MET brand which is by the customer’s side all day long.
MET’s advertising campaign is inviting everybody to do some sharing: share your love for the brand with the following hashtags: #metjeans #followmet #metselfie and #metloves.

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